Thursday, 1 December 2011

digi-pack and advert

DIGI-PACK TEMPLATE




The digi-pack had 4 panels, just as we had found in our research. The front panel links to our advert, and matches the rest of the digi-packs aesthetic, whilst the rest is strongly genre orientated.




DISK




The Disk will appear to slot into a person�s hand when it is placed on top of the image shown in the Digi-pack template.

ADVERT




Our research showed us that we should link our advert to the Digi-pack front cover, so we did, whilst making it eye-catching and individual to attract an audience.

Friday, 25 November 2011

Further designs

We have decided on our Digipack and advert designs after much deliberation. The final draft has two less panels than our original, and the pictures have been changed considerably, but our Ideas have developed from those shown before, and will now be produced on Photoshop.

The front cover will now be a collage of various different eyes hands and other body parts, with the double faced head (that appeared in the original designs) in front of it. We will also be using the text that we decided on earlier in our project for the band name.

I was able to convince the group to change our album name as well. I believed that it should like to our design more, as well as be ambiguously intimate as is the convention for our genre. The album is now called ‘Colourless faces’.

The inside pains will now be a hand holding a band photo, and a hand holding our CD. This is again ambiguously intimate, and links to our cover.


The back now links more to the front cover than before, because it now includes the double faced head from the front cover, but inverted.


The advert has also changed. We continued to have the same design for the front cover of our album, and our advert, as our genre conventions dictate, but we altered it slightly. The advert is now a large version of the collage we used for the album cover, with an opaque sunset overlaying it.


Tuesday, 22 November 2011

22/11/2011

Today we have began our first steps to producing our rough designs on Photoshop. I have begun work on the album’s spine, back cover, disk, and publishing logo. Katie and Laura have started audience research on what we should use as and album name.

Thursday, 17 November 2011

Music Video: Final Cut

Diary Entry: 16th, 17th November

Wednesday 16th  November
I have been again focusing on blog by making sure we have everything we need and started organising. I have also been watching how the video is coming together. Looking forward to tomorrow night!

Thursday 17th November
Deadline day! Our video is coming along and we’re nearly finished! All that’s left to do is check and double check all the work and video to make sure there are no mistakes!

Locations

For our locations, we wanted an industrial landscape with an edge to bring more of an ‘indie’ edge into the video.
We decided for the running scenes we would use urban areas and film in back alleys mixed with local scenic roots, such as the sea front. We wanted the skies to be bright blue to create the idea of something bright, colourful and intriguing coming towards the characters’ lives, but we’d still have the dull, uninteresting landscape they are currently trying to escape from. Here we tried to incorporate the idea of escapism, as the characters are trying to break free from their current surroundings.
For the band performance, we mostly concentrated on the motif of the sun setting. Our original idea for the performance was to go to the Baltic at the viewing point and to let the performance have the back drop of the Newcastle nightlight as the sun went down. We had to chance our idea because the Baltic had the Turner Prize on around the same time that we wanted to film, and it also became very difficult to get permission. We then considered filming in a field as the sun went down, but again it was difficult to get permission and thought we would have a very limited amount of time to film.
As we had decided that we would all like to make the sunset a stronger motif in the video, we decided that we could bring into the performance of the band. We had then all finally settled on the idea of projecting the sunset and looked at how and where we could do it. We decided we needed a black room to make it most affective, so we used the drama hall at our school, where we put up a white sheet and projected the sunset from behind. We then put all the band and instruments and added leaves, which has become a theme through our running scenes.

The tea party was also filmed in an industrial landscape. Luckily, Iona had noticed an area where a building had been knocked down so it had rubble and was very imperfect. This was essential for our video, as we tried to incorporate Claude Levi-Strauss’ idea of binary opposites. We also thought it could be a metaphor from their perfectly normal lives, the normal buildings, to their wanted lives where they destroy the things that define them most, relating to the rumble around the site.




Another location we used was the shoe tree in Jesmond. We thought it would be a fantastic idea for the homeless man to collect his shoes from there, and looking at the footage, I think it looks very good!

Wednesday, 16 November 2011

Advert designs



These two images are our drafts for adverts. They both link to our digi pack, and repeat an image from it, just as our audience research and existing product research dictates. The one on the left is a repeat of our design for a front cover, making it very easy for the viewer to link the two products, whereas the design on the right is a reapeat of an inside panel, yet look more artistic and eye-catching. Both designs include a web address, but we are still debating over the inclusion of a quote, or any extra text like the design on the left has. Much deliberation will go into producing the final advert, and hopefully we can compromise and create an attractive advert.