Possible Brand logo's

we have sketched out some designs for band logos based on our interviews about text choices. We will choose one of these 6 designs as a final design.

Diary Entry: Monday 7th October

It is the end of the week, and we have progressed considerably. At the moment Katie and Laura are getting the final pieces of raw data for our target market research, and will be making them presentable soon. The animatic is done, so now we move onto filming, we have organised a scene to be shot tonight, and will be shooting over the weekend. The background for this scene is being produced by Iona, as I write.

Final logo image

After an in-depth group discussion we decided on a design, and then edited it slightly to suit our genre. Our original design looked as if it fitted into the metal genre, but with a few colour adaptations we created a more Indie design. We filled in the back ground with black, removed the leaf design, and then put a opaque blue over the top of all layers.

Diary Entry: Thursday 6th October

In today's lesson Laura and Katie spent time composing a questionnaire. This will enable us to back up our audience research with more depth and analysis, ultimately helping to gain inspiration and feedback from some of our target audience. Now that our animatic has been completed, Alfie uploaded it to Youtube and we are all very happy with the way it looks as the drawings are understandable and detailed and the shots fit in time with the lyrics and pace of the song. The animatic helps us to gain initial ideas of how our real video should hopefully look. In the lesson I continued to film people explaining what appealed to them about certain existing album covers of the indie genre. This helps to form ideas of what our target audience appreciate in album artwork for when we begin more work on our digipack. Four people have now been recorded for our digipack research and have provided useful and interesting thoughts, I will continue with this research tomorrow.

animatic

We have adapted our storyboard so that it is now in a video format. Hopefully this animation will help us to organise our times and editing techniques, as well as what the most important shots are, and how they are to be filmed. This animatic does not include camera movement, so we have added a description with each shot to make it more accessible and understandable.

http://www.youtube.com/watch?v=5SlTs2ehWhI

Questionnaire write up: Digipak

When asked about what they think makes a good Digipak album cover, the main consensus which came back was because it is bright, colourful and interesting. By doing this the mood of the album is introduced in a visually and stimulating way as well as introducing who is the creator of the song. When it comes to making our own Digipak we intent to have a solid if not slightly chaotic colour scheme, but the colours will not be all bright and colourful because in order to represent the sun setting we need to use some darker colours- but there will be bright elements and sections on individual panes.

In relation to linking the Digipak to something the target audience said it should reflect a direct correlation to the music because it makes it more memorable. It makes it even more memorable if it relates to the theme of the first released single off the album as it allows them to link the music video to the Digipak and therefore the band. In our project we will use elements of the theme of ‘double life’ and our ‘sun goes down’ in order to adhere to the links which professional bands make when constructing an album launch. These elements also allow us to get across the quirky vintage twist of the video by allowing us to be overly creative and artistic. 

When asked directly what they expected to see in an Indie/Alternative Digipak the responses where random and un-concise however more than one person highlighted colourful and unique. Other responses included about the overall look included: cutting edge, simple, edgy and arty. One person highlighted modern and bold as the overall look which is definitely not what we will use for our band because of their heavier sound, however we will try to make the Digipak as a whole look edgy and arty. This will help us built the bands identity but most importantly the public’s perception of the band’s ethos therefore keeping with the codes and conventions of a Indie/Alternative Digipak.

The target audience expect and associate photographic and graphically altered images with a Digipak of a Indie/Alternative band but have also seen drawings and collages associated with the genre to. The drawings and collages link more to the arty and edgy aspect of our band image which will allow the whole concept of the music video tie into the Digipak itself. Therefore in our Digipak we will not use plain panes of colour because it does not reflect the band name ‘the chaosheads’, their music or the overall band image as it makes it bland. Also in my opinion if the majority of the important panes where one colour it wouldn’t make it memorable, therefore making it unsuccessful in the long run.

The majority of our target audience would like to see bright and bold colours used in our colour scheme for our Digipak ‘but not too vibrant’ was a direct response, this is something we will deffinaitly take into consideration. As our original idea of using the sun set as the main theme for the Digipak, because of its direct relation to the first single from the album, will allow us to use a bright and bold selection of colours too convey that colours are being ‘replaced’.  One person said that they would like to see black and white images, which we would like to experiment with in one of our extra picture panes of the Digipak. It will allow us to show a variety of images and styles which adheres directly to the codes and conventions of the genre.

The overriding majority of the target audience like digitally enhanced images when they are used to create an impression, or improve the impact that a photo has the potential has the potential to have. The minority were completely against digitally enhancing images when it used on people because they associate our question with airbrushing, which is something our group is completely against. In our project we will only ‘digitally enhance’ an image by changing the lighting, contrast, hue and saturation; we will not use anything software to digitally change the appearance of any of our models, actors or band members in any way.

According to the target audience the images on the Digipak should relate to the songs and the artist as well as the narrative concept of the singles music video, and the band’s ethos. In our project we intend to reflect as many of the other song on the disc as we can within the album art work but at the same time conveying the alternative but solidly musically devoted band, making the links easier to identify.

For the lighting of the images the overriding majority said use natural light, which we will manage to do for some photos related to the narrative or naturalistic whole band photos because it makes the whole finished photo look more relaxed and realistic. Two people highlighted the low or dim lights should be used which we can use for alternative band photos giving the photography a more of a diverse edge to the finished product.

Questionnaire write up: Poster

All of the target audience we asked said that they expect the poster to link to the album art work on the Digipak allowing it to be easily recognisable. In our project we will manage this by using the whole image from the main pane or using a small section of the art work from a different point of view. This will allow for a variation of artistic input but still keep the same theme and link with the other two aspects of the project.

The colours that the target audience highlighted as appropriate were the same ones that we use on the Digipak to show continuity and links with all major sections of the portfolio. Red came up as a suggested colour however we will not be using this as a main colour because when used in music magazines the poster will not stand out. This is because the majority of music magazines use red as a colour in there colour scheme throughout the magazine, therefore the audience won’t necessarily notice the poster. Then if the target audience weren’t to notice the poster they would be less likely to buy the Digipak, therefore creating a negative nock on effect which will make the artist loose money. For our actual poster we will not be out casting any colour except for red as a main colour because in order to convey the colours being replaced we are going to have to use multiple colours.

When asked to chose between natural and posed images of the band members, the response was:

The response showed that both styles where equally important therefore we will use a mixture of both in order to keep the variation, and in line with what the target audience expects.

The majority would like to see digitally enhanced images so in our poster we will use some but not of people and not just used because we can't think of anything else. We will use it primerilly on the collage on the images that we want to stand out and make a point.

When we asked them what they would stereotypically expect a poster to have the majority responded with an image of the band. The second majority said it should be colourful as well as edgy and striking. For our poster we will subvert the stereotypical image as we will not be using one large image of the band because we will be using smaller ones worked into our collage or abstract image, it will still be colourful and we will strive to make it edgy and stiking. We will also adhere to using our brand image on the page somewhere using the rule of thirds to make it stand out after peple have noticed our art work.

When asked to chose what they would like to see photographed that wasn't a member of the band, the response was:

 

In our project we will use photos of the actors and actress' which we have in the video possibly in a re created scene taken from the video. The scene can be more stylised and over contrasted bringing out the bright colours in the photo making it the image that stands out rather than text.

 

When asked to chose what type of artwork they would like to see used on the poster, the response was: 

In our poster we will incoperate some drawing elements giving an extra dimention to the artwork and images as if they reach out to you, which is fantastic for a poster because it acts as a persuasive technique. The things we would draw would be most likely multiple clocks growing in scale because clocks were a major motif used in our music video and realte to the Digipak album itself. An abstract image could relate to the double life or the sunset, building the colour and the arty stamp of an Indie/Alternative band. The collage will make up the majority of the page because of it being layed it will build a dimension to the poster allowing it to build more of a piece of art related to the band than poster full of information.

When asked to decide if they would like to see digitally enhanced images , the response was: