Wednesday, 21 September 2011

Digipak Analysis: Paul Weller – Wild Wood


The colour and the lighting of the images on the Digipak are very important as it shows the artist in a dark, creative and arty way from the signature images silhouette.  The image also allows the design of the pane to keep the colour scheme whilst coming together with the information to be visually pleasing and eye catching when on a stand in a shop. The text on this pane is white allowing it to stand out on top of the black of the artist’s photographed silhouette but has a shadow allowing it to give it 3d element making it stand out prominent in consumers eyes. The shadow on the text is a clever method of keeping the text visible and prominent when being laid across the top of vastly contrasting colours within the image itself.
The side pane to the Digipak is small so only shows precise information in relation to, the artist album title, product number and distribution company. The most of the information about the album is found on the back main pane which classically lists the songs in order to one side of the page, in this case to the left. This pane also contains the barcode in the top right hand corner however depending on what the design of the album art can be fitted in any corner. The small image in the top left is a logo of the distribution company and along with the small text at the bottom of the pane are the typical codes and conventions for this specific pane on a Digipak; the small writing at the bottom includes more important information about the year of production to distribution, the full company name as well as copyright symbols along with the countries in which it is distributed in. the whole pane continues the colour code on from the small information pane and the signature pane by the background being solid black and the text being white. The text itself also continues the same style being simple and ‘Arial’ like but it now does not have a shadow as the information it is telling doesn’t need to stand out to the reader as much, however some of the more important or popular song on the disc are written in larger writing than others.
The method of opening the Digipak is different to the common Digipak as it opens the opposite way to which you open a book however it fits with the genre in which the artist is trying to be part of, alternative rock. The rest of the panes of the Digipak are all picture panes except the disc itself which is plain colour however all use a variety of colours and lighting. The images panes are a mixture of shots consisting of black and white, red tinged and a tiled effect montage but are all taken in the same studio location and are all of Paul creating the album. 





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