Digi-pack designs

As well as the massive amount of editing we have done this past week we have also began to discuss our digi-pack and advert designs. We have had these in mind all the way though the project, but these are our initial drafts, and beginning ideas. Over thing we will develop these designs, and then produce them neatly on Photoshop.

This image is of the front of the digi-pack as well as the back, the spine, and one of the inside panels. Our audience research has helped us a lot with this part of the project, we have followed what people said they would prefer in a digi- pack, such as including artwork as appose to photographs of the band. Using artwork also fits into our genre research, as most of the digi-packs we looked at did not use photographs, and chose to look more artistic and creative instead.

The front panel includes a double faced head, one half light, one half dark, to link partly to our video, but also to the digi-packs theme of ‘Transitions’. The different shaded parts of the cover are meant to be different types of crumpled paper layered onto each other. The different pieces of paper are supposed to show two conflicting elements in a creative way.

The back is supposed to be plain white paper that has been slightly crumpled, with plain black text on it, along with all of the bands information. This fits the template for the ideal back to a digi-pack that we discovered whilst doing our existing products research, that is; keep the back simplistic so it does not distract from the cover.

The inside panel continues the theme of using different coloured paper to make it look creative and artistic. Behind the paper is an image of the moon, and the night sky, this links to the idea of contrasts and transitions, not to mention the theme of our song.




This image has an inside panel on either side of the disk.

The first inside panel is the inverse of the inside panel from the other Digi-pack image. It is a picture of the sky during the day, with a layer of white paper around it. Once the digi-pack is produced this panel will appear on the back of the picture of the night sky, to emphasise their contrast.

The disk is a simplistic design, much like the examples that we studied in our existing products research task. It fades from dark to light in the same way that the image on the front cover does, to keep a constant theme of changing. The text being on different parts of the text, and being different colours also shows the conflict of this theme of transitions.

The final image continues the sky motif in the previous two inside panels, but is a half-way house in between the two images. It is the sun setting, so it is just as the sky begins to change from one of our pictures to the other. We also chose to remove the paper from this picture so that is would not be grouped with either of the previous images, and would remain neutral.